Travel has always been about discovering new places, meeting new people, and experiencing different cultures. But in recent years, some of our favorite European destinations have become overrun by tourists, often at the expense of the local environment and culture. From the overcrowded streets of Barcelona to the once-quiet streets of Venice, overtourism has become a pressing issue. But here’s the thing—there are always quieter, more sustainable alternatives. We’ve scoured Europe for hidden gems that offer the same beauty and experiences as the popular spots, without the crowds.

We know it can be hard to step away from the "must-see" list, but if you're committed to slow, mindful travel, it's time to explore new, less-trodden paths. Not only will you help ease the burden on overburdened destinations, but you'll also find that these alternative spots offer a much richer and more authentic experience. After all, isn't travel about truly connecting with a place, not just ticking it off your bucket list?

Here are some of our favorite "destination dupes" in Europe that will give you the magic of their overcrowded counterparts—but with peace, tranquility, and sustainability in mind.

1. Instead of Barcelona, Try Girona, Spain

While Barcelona is a vibrant, must-visit destination, it’s become known for its crowds and high prices. If you're looking for a quieter, more authentic Spanish experience, Girona offers just that. Located just a 40-minute train ride from Barcelona, this charming medieval city is brimming with history, narrow cobblestone streets, and stunning architecture. Visit the well-preserved Jewish Quarter, take a walk along the city’s ancient walls, and explore its culinary scene (it’s a UNESCO City of Gastronomy!). You’ll experience the same Catalan warmth and rich culture without the crowds.

When to Go: Late spring (April-June) or early fall (September-October) when the weather is still lovely but the crowds are much lighter.

2. Instead of Venice, Try Trieste, Italy

Venice is undeniably beautiful, but it’s also one of the most overtouristed cities in the world. Trieste, on the other hand, is an under-the-radar gem on Italy’s northeastern coast. With a mix of Italian, Austrian, and Slavic influences, it offers a fascinating cultural experience and a more relaxed pace. Wander through its historic cafés, visit the impressive Miramare Castle by the sea, and enjoy authentic Italian food in a less-crowded environment. Trieste is perfect for those seeking an authentic Italian experience with a hint of the Mediterranean and Central Europe combined.

When to Go: Spring and autumn are ideal for enjoying Trieste’s beautiful parks, historic sites, and waterfront without the summer crowds.

3. Instead of Santorini, Try Milos, Greece

Santorini may be famous for its whitewashed buildings and iconic sunsets, but it’s also become a very crowded and expensive destination. If you’re looking for the same beauty but with far fewer tourists, Milos is the answer. This beautiful island in the Cyclades is home to dramatic cliffs, crystal-clear waters, and stunning beaches like Sarakiniko, known for its moon-like landscape. The island also offers traditional Greek villages, great seafood, and the opportunity to explore ancient ruins in a much quieter, more relaxed atmosphere.

When to Go: Late spring (May-June) or early fall (September-October) for the perfect balance of great weather and fewer crowds.

4. Instead of Prague, Try Brno, Czech Republic

Why Brno?
Prague is known for its stunning architecture and vibrant nightlife, but it can also feel like a tourist trap at times. Brno, just two hours south, offers a much quieter and more local experience. Known for its modernist architecture, including the famous Villa Tugendhat, Brno also boasts a lively food scene, charming squares, and a rich history that is often overshadowed by Prague’s popularity. The city offers the same Czech charm but in a more relaxed, authentic atmosphere.

When to Go: Spring and early fall are perfect for enjoying Brno's outdoor cafés and picturesque parks, with fewer tourists and a more local feel.

5. Instead of the French Riviera, Try the Côte Vermeille, France

Why the Côte Vermeille?
The French Riviera, while glamorous and stunning, has become one of Europe’s most tourist-heavy regions. For a quieter and equally beautiful alternative, the Côte Vermeille in southern France is the place to be. Nestled between the Mediterranean and the foothills of the Pyrenees, this stretch of coastline offers serene beaches, charming fishing villages like Collioure, and delicious local wines. The slower pace, combined with breathtaking views, makes it an ideal destination for those seeking the beauty of the Riviera without the crowds.

When to Go: Late spring or early fall when the weather is perfect, and the crowds have thinned out.

6. Instead of Amsterdam, Try Utrecht, Netherlands

Why Utrecht?
Amsterdam is undoubtedly a top European destination, but its popularity can often make it feel too touristy. Utrecht, located just 30 minutes by train from Amsterdam, offers a much quieter yet equally charming alternative. Known for its canals (which are even more picturesque than Amsterdam’s), historic buildings, and relaxed vibe, Utrecht is a perfect blend of culture, history, and a youthful energy thanks to its large student population. You can wander through cozy cafés, visit the stunning Dom Tower, and enjoy a slower pace of life.

When to Go: Spring is ideal for enjoying the tulip season, and early fall offers pleasant weather without the summer crowds.

Small - scale travel is the new black in 2025

Traveling sustainably isn’t just about reducing your carbon footprint—it’s also about consciously choosing destinations that aren’t overwhelmed by mass tourism. By opting for these European destination dupes, you’re helping to reduce the negative impact of overtourism while still experiencing the beauty and charm of the places you visit. Plus, you’re likely to find that these quieter, less-crowded destinations offer a more authentic and enriching experience.

So, next time you find yourself dreaming of a popular European destination, take a moment to consider the alternative. You might just discover a hidden gem that’s waiting for you, offering everything you’ve been searching for—and more.

What’s your favorite “off-the-beaten-path” European destination? We’d love to hear your thoughts and recommendations!

FAQ: Understanding Overtourism and Sustainable Travel in Europe

What is overtourism, and why is it a growing concern in Europe?
Overtourism refers to the strain on destinations that receive too many visitors, leading to overcrowded streets, damage to historic sites, rising living costs for locals, and a loss of authenticity. Many beloved places in Europe—like Venice, Dubrovnik, and Santorini—have become overwhelmed, losing the calm and cultural richness that made them special in the first place.

How can travelers reduce their impact and still enjoy popular destinations?
Consider visiting in the off-season, choosing quieter neighborhoods, and spending more time in fewer places. Support local businesses instead of chains, stay in locally owned accommodations, and engage with the community in respectful, meaningful ways.

What are some sustainable alternatives to overtouristed cities?
Instead of Dubrovnik, try Šibenik. Skip Santorini and visit Tinos. Trade Paris for Colmar, and Barcelona for Girona. These second-choice cities are not only less crowded—they’re often more affordable and equally rich in culture.

Why does slow travel matter in this conversation?
Slow travel is the antidote to overtourism. It encourages deeper, more intentional experiences and helps distribute tourism more evenly. When you take your time, avoid rushed checklists, and immerse yourself in the rhythm of a place, your presence becomes less extractive and more connected.

What role does mindful travel play in sustainability?
Mindful travel means being conscious of how your journey affects people and places. It’s about making thoughtful choices—from where you stay to how you move around—and valuing cultural exchange over consumption. Even small decisions, like eating locally or choosing public transport, can have a lasting impact.

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Sustainable Alternatives to Overtourism: Where to Travel in Europe in 2025